Using proper “curly quotes” instead of "straight quotes"

In Thinking With Type p. 164, Ellen Lupton issues this typographic call to action:

Incorrectly used prime marks must be routed out and destroyed.

So for breaks in thought: instead of --, use — (em-dash).

For numbers: instead of 1977-2007, use 1997–2007 (en-dash).

Instead of "hatch marks", use “quotation marks”.

Instead of 'prime marks', use ‘single quotation marks’. Use this also for apostrophes (Jon’s).

Instead of ..., use … (ellipsis).

Below is an AutoHotKey script that Windows users can use to insert this punctuation easily into any program. Adjust to taste:

^!-::—
^-::–
^"::“
!"::”
!+'::”
^'::‘
!'::’
^!.::…

This produces the following keyboard shortcuts, which can be used in any program:

—	em dash	Ctrl Alt -
–	en dash	Ctrl -
“	left quotation mark	Ctrl "
”	right quotation mark	Alt "
‘	left single quotation mark	Ctrl '
’	right single quotation mark	Alt '
…	ellipsis	Ctrl Alt .