Bro I'm reading a great book on Filipino culture

Bro I'm reading a great book on Filipino culture called "Culture Shock".

Check out this:

"As Tomas D. Andres points out in 'Understanding Filipino Values, a
Management Approach': 'The Filipino has a high sense of personal
dignity. His dignity and honour are everything to him, so that the
wounding of them, whether real or imagined, becomes a challenge to his
manhood. He respects other people but they must also respect him. Many
a conflict between a foreign superior and a Filipino subordinate is
founded on a disregard on one hand, and a sacred regard on the other,
of individual dignity.'"